Always look for the "Officially Licensed Collegiate Products" label.

Publications (including brochures, pamphlets, etc.), letterhead, business cards, posters, banners, advertisements or marks on University websites. These types of materials require approval from Enterprise Marketing and Communications (EMC) before production. Questions and approval for these uses should come from EMC by contacting identity@vcu.edu. Exceptions to these procedures may be made with written permission from Trademarks & Licensing.

The institution is legally obligated to enforce its trademark ownership rights. The institution’s agent and the Trademarks & Licensing staff conduct routine marketplace audits and work closely with local and state law enforcement organizations to shut down illegal uses. Our trademarks have been registered to prevent illegal entry of counterfeit products into the United States.

If you are having a university logo or trademark applied to a product, it must be produced by an official licensee. Licensees are under contract and have agreed to use the marks as prescribed by the university.

The list of Officially Licensed Vendors is updated on a regular basis. Click here to view CLC's list of licensed vendors.

For information concerning licensing and royalties please contact: 

CLC
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770.956.0520
Fax: 770.955.4491

For information about the merchandising efforts, please contact trademarks@vcu.edu.